The German communication culture is fundamentally different from others. With the award-winning PR agency Carta, you can systematically exploit the opportunities of the large German market and at the same time avoid the mistakes that can impair the impact of media relations, such as ignoring the unique characteristics of the German media landscape and mentality. Carta supports you in developing tailored PR strategies for your target groups in Germany, which enable you to communicate the defining features of your products and services efficiently and convincingly, setting you apart from competing offers and companies.
We know the structures of the media market, can identify opinion leaders and opinion makers and address them in a targeted manner, positioning your brand and services in line with their actual performance in competition. We help to build the credibility they need to be successful in Germany with local references and consistent media work. This also means that we can adapt and localise existing PR materials for the German media market. In addition, we ensure that your communication complies with German and European guidelines for data protection and labelling obligations as well as any other industry-specific requirements.
Get you into the media
As a full-service PR agency, we quickly get you into the media that are important to you and build trust with journalists. Benefit from our systematic coverage of the media landscape and never miss an opportunity to get noticed, become known more quickly and effectively support your success.
Perfect communication for the German market
To be successful in Germany, all communication tools must be adapted to German communication habits so that they are accepted by the target groups. We support you in localising and designing your corporate communications on all channels.
Structure Set-up Support
Due to its size, the German market is organised on several levels. For companies from smaller countries, this means that they cannot simply adapt the structures of their home market. Carta knows the structures and customs of the German market. We are happy to support you in analysing market structures, identifying partners and setting up your own structure in Germany. Thanks to our experience in project communication, we are also familiar with official approval procedures and can support you in communicating infrastructure projects in Germany in dialogue with authorities and politicians.
Long-term media relations for Checkpoint Systems
Since 2019, we have been supporting Checkpoint Systems in establishing long-term media relations with the trade press, localising global topics for the German market and developing our own content.
International trade press relations for Romaco Group
We bring the brands of the Romaco Group to trade media in 200 countries - from editing and personal contact management to global distribution and reporting.
Interim management in the chemical industry for Dupont
We handled corporate communications for DuPont Germany during the merger with Dow Chemical and the subsequent split into three new specialised companies.
