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  • Carta

Crealogix: PR and digital Communication
for the IT Business

IT whitepaper campaigns in 3 different language markets

Public Relations



Thought Leadership And Lead Generation

for a digital banking software provider

For B2B companies, a whitepaper is the content format of choice when it comes to positioning themselves as a leader in expertise in a particular field while generating new leads. For CREALOGIX, an international provider of digital banking software, Carta designed and implemented a whitepaper for 3 different language markets - German, English, Chinese.


Text, voice and video-based messaging channels have become key touchpoints for banks to interact with their customers, and they need to strategically integrate them into their digital offerings. Carta has implemented a whitepaper for digital banking software provider CREALOGIX on how financial institutions can create relevant, seamless, customer- and context-specific user experiences in conversational banking. Among other things, the whitepaper identifies success factors for conversational banking and uses specific use cases to show how conversational banking can be implemented in financial institutions.

  • Conceptual design and copywriting for a 16-page whitepaper on the topic of "Conversational Banking“
  • Adapting the texts, images and graphics for the Asian market
  • Translation of the German whitepaper text into Chinese
  • Final proofreading of the English-language whitepaper version
  • Layouting of the whitepaper based on CREALOGIX corporate design in the German, English and Chinese language versions
  • Placement of the whitepaper topic in trade media, industry portals and blogs
  • Copywriting for a landing page to download the whitepaper
  • Design and copywriting of banner ads to promote the whitepaper
  • Adaptation of the whitepaper for other PR and marketing materials of the company


Results of the Campaign

  • Efficient, fast implementation of the whitepaper in three language versions
  • Numerous organic placements of the whitepaper topic in trade media, industry portals and blogs
  • Supplementary paid media campaign to increase reach
  • Link building for the whitepaper landing page
  • Generating high-quality leads (download after registration)
  • Secondary use of content from the whitepaper in other content formats